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    Important Update: Wholesale Coffee Price Increase

    Hi everyone,

    Due to persistent increases in the cost of raw coffee, driven by prolonged droughts in major coffee-producing regions, we are implementing an increase in our wholesale coffee prices. Since our last increase in January 2024, raw coffee prices have more than doubled. Our long-term contracts and inventory are running out within the next couple of months, so it was time to face reality and adjust prices.

    The increase averages $1 per pound. This price adjustment translates to an approximate $0.04 increase per 12-ounce cup of coffee. 

    I know it's small consolation but you, me and everyone in the coffee industry are all struggling with this historically high cost of coffee. The ongoing market conditions show no sign of relief this year. We're doing everything we can to control costs. (I hate writing blog posts like this.)

    Please note, this price increase does not include any potential tariffs that could further affect costs. We encourage you to review your pricing structures to ensure that your business continues to thrive during these challenging times.

    Thank you for your understanding and continued partnership.

    Brian

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