Coffee is leading all major food and beverage categories in price increases. According to recent market data, coffee prices have risen at an annualized rate of 25.9% over the past three months — well ahead of other staples like beef, cookies, and peanut butter.

These increases are not short-term spikes. Industry analysts expect higher prices to remain for the foreseeable future, driven by global supply issues, shipping costs, and new tariffs on key coffee-producing countries. Brazil, which supplies roughly 30% of the coffee consumed in the U.S., is now subject to a 50% import tariff. That cost is already moving through the supply chain, from importers to roasters, and soon to every coffee shop and retailer.

What This Means for You

• The cost increases we’re all facing are industry-wide — no roaster is immune.

• Holding retail prices flat in this environment will directly erode your margins.

• Waiting to adjust prices often leads to a sharper, more noticeable increase later.

Our Recommendation

If you haven’t already, now is the time to adjust your coffee prices. Make the change before we implement our own necessary price adjustments, so you can protect your margins and prepare your customers gradually.

We’re in This Together

We know price changes are never easy, but we also know transparency and preparation are key. We’ll continue to share market updates, and our team is here to help you explain changes to your customers — from providing talking points to supplying updated product information.

If you have questions about the current market conditions or want guidance on implementing new pricing, please reach out to us at info@javamania.com.